A 40 year Legacy of Elegance, Craftsmanship, and Vision

Embark on a journey through time and tradition with Aparnaa, an epitome of sophistication in the world of ethnic wear. Founded by the venerable Mr. Anil Kumar Khemka, 40 years ago, our legacy stands as a testament to unwavering trust and timeless quality in the illustrious saree industry, not just in Kolkata, but throughout India. In a world awash with fleeting fashion trends and mass-produced materials, Aparnaa emerges as a paragon of elegance and craftsmanship. We take immense pride in our unwavering dedication to using only the most exquisite fabrics, crafting each creation as a testament to quality, artistry, and authenticity.

Crafting India's Heritage & Preserving Time-Honoured Craftsmanship

At Aparnaa, we have always been more than just a fashion destination. We are custodians of India's rich heritage, dedicated to showcasing the artistry, craftsmanship, and traditions that have thrived for generations. Every saree we offer tells a story - a tale of India's diverse culture, woven with threads of history and passion.
In an era where artisanal skills are vanishing, we hold dear the precious talents of our Karigar artisans, renowned for their impeccable hand embroidery. Our reverence extends to preserving rare handcrafted techniques that involve meticulous skill and artistry. Every piece bears the indelible mark of the human hand, a rarity in a world increasingly dominated by mechanical processes.

The Visionary Journey of Our Founder:

At the heart of Aparnaa lies a compelling narrative of a remarkable individual. Our founder, a true self-made luminary, hails from the small town of Bhagalpur in Bihar. His journey is an inspiring testament to the confluence of vision and determination. Armed with little more than ambition and grit, he carved out a niche for himself in the saree industry.   A visionary by nature, our founder was ahead of His Time. He didn't follow trends; he created them. His unique approach to design and his ability to breathe life into new and innovative pieces set him apart as a trailblazer in the industry.

The Next Generation - Vision without borders

 In 2023, Aparnaa enters a new era, under the leadership of our Founder's daughter, Ms. Aditi Khemka Damani. Her commitment to our heritage is resolute, and she takes the helm to steer us into the digital age. The launch of our e-commerce platform marks a historic milestone, allowing us to extend the exquisite craftsmanship of West Bengal and the profound tapestry of India to a global audience.
A passionate visionary, Aditi is dedicated to making Aparnaa a global name. Ambitious and compassionate, Aditi is proving that women can shatter the glass ceiling by harmoniously balancing work and family. Hardworking and exceptionally motivated, she's dedicated to carrying forward her father's legacy while infusing fresh ideas and innovations into the brand ethos.

The Backbone of Excellence – Our Team:

Behind every exquisite piece at Aparnaa is a passionate and dedicated team. They are the driving force that brings our vision to life.   Our Sales team ensures that every customer finds exactly what they're looking for, providing a personalized experience that's second to none.

Our production team works tirelessly to unveil something new every season, keeping our collections fresh and exciting. Their commitment to innovation aligns perfectly with our founder's visionary spirit.

The faces of our fabrics store, our fabrics team, are experts in their craft. They are the embodiment of our commitment to quality materials, offering a wide array of choices for discerning customers.

Today, it's the combined efforts of this incredible team that allows Aparnaa to continue upholding its legacy, preserving traditions while embracing innovation. We invite you to join us on this journey to discover the true essence of purity, artistry, and culture. Explore our collection and experience the warmth that defines Aparnaa.

Embracing You with Warmth:

Stepping into our physical stores is akin to embarking on a journey of discovery. Our welcoming ambiance, designed to envelop you in comfort, is the hallmark of the Aparnaa experience. We understand the importance of not merely shopping, but of forging lasting connections, and our customers appreciate the warmth that beckons them back time and time again.

The Way Forward:  

Our commitment to excellence knows no geographical boundaries. Through our e-commerce platform, we aspire to share these genuine handcrafted treasures with a global audience. We envision a world where discerning individuals everywhere cherish our products, not only for their beauty but also for their ethical and sustainable origins.

Through our e-commerce platform, we invite the world to explore our curated collection, where every piece is a masterpiece, and every thread weaves a story. We envision a global audience experiencing the vibrant colours, intricate designs, and time-honoured techniques that make our offerings a treasure trove of India's artistry.
  At Aparnaa, we've woven a tapestry of tradition, sustainability, and genuine craftsmanship. We invite you to join us on this journey to discover the true essence of purity, artistry, and culture. Explore our collection and experience the warmth that defines Aparnaa.